Is your homepage user friendly?
No doubt your business website is full of fun and necessary information that makes your vision stand out from the rest. As you know, your website is your first impression, and the homepage can be a great indicator as to how that first digital interaction with web visitors is going to go.
If your homepage is wonky, wordy, difficult to navigate, not a great fit for mobile etc., then you are going to lose customers. Even worse, you’re going to lose your ideal customer. Web visitors aren’t going to spend time on a website they either don’t understand or trust.
The secret is creating a website that’s easy to navigate and understand. Even the most complex, innovative business owners must rely on a website that’s user-friendly and the homepage is no exception to that rule.
Let’s say your business is an award-winning book everyone wants to read. You can think of your homepage as the table of contents for your business’s website. This introductory-style page is an excellent way for your customers to get a taste of what you’re about.
Remember you don’t want to include everything on your homepage. You want your brief paragraphs and descriptions to entice the customer to click on your content.
Writing web copy can be difficult and time-consuming, but with the right strategy you don’t have to worry about putting words together in the wrong way. That’s why I created this Web Copy Checklist (Homepage), so you can ensure that your website receives the great first impression it deserves.
Web Copy Checklist (Homepage)
Website Tagline
A website tagline is a line in the header of your homepage that communicates your core message in just a few words. Every website tagline should include:
-A clear and compelling message no more than nine words long
-Original ideas. Do your best to stay away from buzzwords like “social media guru,” “coffee addict,” “out of the box” “game-changer” etc.
An Introduction Paragraph
An introduction paragraph is exactly what it sounds like. This paragraph is a great way for you to introduce yourself or your team to potential customers. Every introductory paragraph should include:
-Your story
-Who you serve
-Why your visitors should care
Navigation
Your navigation tab is what allows users to view different areas of your website. You can think of navigation tabs as folders in a file-cabinet that hold more in-depth information about your products, services, ideas, etc.
Every navigation tab should include:
-No more than five labels positioned in one row at the top of the page
-Clear and descriptive titles. Avoid lengthy and/or colloquial phrases. For example, instead of “Get in Touch” use “Contact.” Instead of “Prices and Fees” use “Pricing.” Instead of “Recently published columns,” use “Blog,” etc.
Other Homepage Must-Haves
-Photo of yourself or team
-Logo
-CTA
Your website is your first impression. Great website content is one of the most effective ways to grow your business. The best copy appears effortless thanks to underlying strategies. Whether you’re revamping your website or starting from scratch, I’ll help you market and sell your business.
Click here to learn more about my copywriting package for entrepreneurs and businesses.
xoxo,
Emily