Every Business Needs a Blog
Yes, even in 2021 blogging is crucial to growing your business. Love them or hate them, blogs connect people to your business, establish you as a leader in your field or industry, boost SEO (more on that later), and create endless opportunities to share your fine content.
If you’re still unconvinced, check out these three reasons why your business needs a blog even in 2021. Whether or not you identify as a writer, all business owners have invaluable information to share. Blogging is a great way to build trust between you and your clients, and the following info can help get your blog into tip-top shape.
Boost Your Local SEO
2020 was no one’s favorite year, and small business owners faced the worst of the coronavirus’s economic impact. If you’re fortunate enough to still be in business in 2021, you understand the positive impact local communities have on small businesses. If there’s one thing COVID-19 taught us, rugged independence is not sustainable.
Consistent blogging can help you connect with your community and secure new, local clients. 1-2 blog posts a week can increase your local SEO. Local SEO helps businesses boost their internet visibility/rankings by focusing on geo-specific audience(s). While basic SEO practices still apply, local SEO can help you appear on the first search engine results page (SERP) and other organic search destinations :).
80% of users search for local information. A great way to implement local SEO into your blog is by sprinkling place-based keywords or phrases throughout your posts. Local keywords or phrases tend to focus on location and industry. This is because customers/clients want to find the best service, value, price, etc. near their doorstep.
For example, say you run an organic bakery in Los Angeles. When blogging about your business, you’ll want to focus on local keyword(s) or phrases such as “best organic bakery in Los Angeles” or “best bakery with gluten free flour in Los Angeles.” Though you’re not limited to this type of wording, keep in mind that you want to write the way your customers think or speak (if conducting a search through Google Voice).
Establish Yourself As a (Tangential) Expert
Think of your blog as a library of related knowledge to your industry. Blogs are the perfect place to share your thoughts and expertise about trends, services, updates, and more related to your line of business.
The phrase “related information” is a blog’s best friend. Don’t feel limited to a select handful of topics. The more wisdom, advice, and FYIs you share on your website, the more likely you are to increase your internet visibility. Let’s say you’re a college instructor who runs an online tutoring company. In addition to writing about your services and offerings, your tutoring blog is an excellent place to write your thoughts on pedagogy, college statistics, online learning pros and cons, etc. Don’t be shy about posting links to your published articles. Potential and returning clients will take comfort in the fact that your expertise has been recognized by other established leaders in your industry.
Stay One Step Ahead of Your Clients
Blogging allows you to stay one step ahead of your clients by staying on top of changing trends. Your next blog post could potentially outdo the next major ad campaign. This is because bloggers are a highly connected group. If your blog becomes popular enough, you’ll have insights into followers questions, concerns, etc. based on what they communicate to you in the comments or private messaging.
Companies may reach out to you with offerings, services, and information yet to be released to the public. Most companies do this in exchange for reviews. Even if your blog doesn’t have a huge following, as long as you provide a consistent and unique take on popular notions in your industry, you will grow and nurture your following.
Your Website is Your First Impression
Love and/or hate writing and have ZERO time to blog? My website package includes:
My website package includes:
·Landing Pages- I craft lead generating landing pages for any objective. Whether you’re looking to build your email subscriber’s list or sell a product, I’ll help you turn visitors into customers.
·General Web Copy- Website copy shows potential customers what you’re about. It’s your business’s narrative in action! I provide web copy for your home page, about page, products/services page, and more.
·Mission Statement & Values- Mission statements guide your company and potential customers in the right direction. By looking toward the future, you establish trust and credibility among teammates and customers. I’ll help you communicate your business’s purpose and goals, so you and your team remain consistent and innovative!
·Blog- Blogging increases traffic to your site. The more you blog, the more likely you are to appear in the search engines. A consistent blog establishes you as an expert in your field which helps build trust with your audience and the search engines! I provide 5 short-form blog posts a week backed by reliable sources in your field and well-crafted CTAs
· A/B Testing-I provide data-driven A/B testing. I’ll take a look at how your website is performing, which pages drive the most traffic etc., then create/test variations so you can improve your business goals
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